Kathryn Jean Keller

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How To Maximize The Resale Value Of Your Home

August 22, 2019 by Kathryn Jean Keller

How To Maximize The Resale Value Of Your HomeThere are a few things to consider, when selling a home, that will help you maximize your potential for a better sales price. Seasoned real estate professionals are one of your best resources for these tips.

The Buyer’s First Impression Is Emotional

The first goal is to improve the buyer’s first impression when they see photos or a video of the home, do a drive-by, or make an appointment to view the home. Work with a real estate agent on staging the home and pay particular attention to curb appeal.

Staging means that a home has no clutter. Remove any personal items (family photos, toys, pets, etc.). Make closets less than one-third full. Make sure the home is immaculately clean. Use nice decor and minimal furniture. 

Logical Backup For The Buyer’s Emotions

Once a buyer has a positive emotional reaction to the home, then to cement the deal at a good price, offer logical backup to support the emotional reaction. Create a handout that lists the amenities and positive attributes of living in the neighborhood, such as good schools. If possible, sell the neighborhood and the community along with the home.

Answer a buyer’s, often unspoken, question of “Why should I live in this area?”

Like-New Condition

Homes that are in perfect condition usually sell for a premium price and may attract multiple purchase offers. Make any repairs that are necessary to ensure all the systems in the home are in working order.

Another confidence builder for a buyer is when the seller reimburses the fees for the inspections needed, from the escrow closing. Let the buyer choose the inspection companies from a pre-approved list that is acceptable for the seller.

Kitchen and master bathroom upgrades usually have a positive impact on the sales price. New appliances can be included in the sale and covered by a home warranty.

Go Green

Homes that are energy efficient and have an alternative energy system, such as solar, are usually more desirable. This is especially true in parts of the country where the monthly utility bills are very high. Add information about the savings on the monthly utility bills, when compared to other homes that are not green, to the home’s selling brochure.

Summary

Top-selling real estate agents know that homes with these characteristics usually command the best prices, receive more offers, and spend less time for sale on the market. Another benefit is that agents get excited about listing high quality homes. They typically feature them prominently in their listings from the agency, on their website, and in all other marketing efforts.

If you are in the market for a new home or interested in refinancing your current property, be sure to contact your trusted home mortgage professional.

Real Estate Tagged: Home Selling Tips, Real Estate, Staging Tips

How To Maximize The Resale Value Of Your Home

August 22, 2019 by Kathryn Jean Keller

How To Maximize The Resale Value Of Your HomeThere are a few things to consider, when selling a home, that will help you maximize your potential for a better sales price. Seasoned real estate professionals are one of your best resources for these tips.

The Buyer’s First Impression Is Emotional

The first goal is to improve the buyer’s first impression when they see photos or a video of the home, do a drive-by, or make an appointment to view the home. Work with a real estate agent on staging the home and pay particular attention to curb appeal.

Staging means that a home has no clutter. Remove any personal items (family photos, toys, pets, etc.). Make closets less than one-third full. Make sure the home is immaculately clean. Use nice decor and minimal furniture. 

Logical Backup For The Buyer’s Emotions

Once a buyer has a positive emotional reaction to the home, then to cement the deal at a good price, offer logical backup to support the emotional reaction. Create a handout that lists the amenities and positive attributes of living in the neighborhood, such as good schools. If possible, sell the neighborhood and the community along with the home.

Answer a buyer’s, often unspoken, question of “Why should I live in this area?”

Like-New Condition

Homes that are in perfect condition usually sell for a premium price and may attract multiple purchase offers. Make any repairs that are necessary to ensure all the systems in the home are in working order.

Another confidence builder for a buyer is when the seller reimburses the fees for the inspections needed, from the escrow closing. Let the buyer choose the inspection companies from a pre-approved list that is acceptable for the seller.

Kitchen and master bathroom upgrades usually have a positive impact on the sales price. New appliances can be included in the sale and covered by a home warranty.

Go Green

Homes that are energy efficient and have an alternative energy system, such as solar, are usually more desirable. This is especially true in parts of the country where the monthly utility bills are very high. Add information about the savings on the monthly utility bills, when compared to other homes that are not green, to the home’s selling brochure.

Summary

Top-selling real estate agents know that homes with these characteristics usually command the best prices, receive more offers, and spend less time for sale on the market. Another benefit is that agents get excited about listing high quality homes. They typically feature them prominently in their listings from the agency, on their website, and in all other marketing efforts.

If you are in the market for a new home or interested in refinancing your current property, be sure to contact your trusted home mortgage professional.

Real Estate Tagged: Home Selling Tips, Real Estate, Staging Tips

Staging Your Home: Here Are Your Self-Storage Options

April 10, 2019 by Kathryn Jean Keller

Staging Your Home Here Are Your Self-Storage OptionsIf you’re staging your home to sell, you may find yourself with more stuff than space. Rather than selling possessions that you’d rather not part with, you can put your things into short-term storage until your home sells and you’re able to move.

Here are some options you have when choosing and using a self storage unit.

Climate Controlled Or Not

Climate controlled units are located inside buildings. They could be compared to an apartment building, except instead of housing people, these storage buildings house belongings. Inside, they are powered with electricity and a temperature control that is temperate.

The advantage of a climate controlled storage unit is that your possessions won’t get above average hot or below average cold. If you plan to store certain items that are temperature sensitive, such as photographs, antique wood furniture or heirloom paintings, a climate controlled unit is a must.

Self storage units that are not climate controlled are typically located in garage-like buildings with a garage door opening that is open to the outside. There is usually no electricity or power inside the unit, so if you want to visit at night or on a dark day you’ll need to bring a flashlight.

There is no temperature control, so whatever the temperature is outside, it will be similar inside the unit. Depending on the climate you live in, it could get freezing inside the unity or extremely hot. If you’re planning on storing things that can withstand extreme temperatures, like a small motor vehicle, clothing or kitchen goods, you could opt for a unit like this.

Ground Level Or Above

Climate controlled storage buildings usually have more than one floor. Often, the ground level units are considered to be more convenient, so the rental rate may be higher than those on a higher floor. If you choose a ground level unit, you’ll be able to access your unit without navigating up and down an elevator for every trip back and forth to your car.

Units on higher floors will have access via a freight elevator. The freight elevator will be large enough to hold even your larger furnishings, such as couches, bureaus and desks. You’ll still be able to use a hand truck to cart your belongings, but you’ll have the disadvantage of having to wait for the elevator since other renters will also be using it.

Knowing these things ahead of time will help you make your decision about what kind of self storage unit to rent. No matter which one you choose, you can rest assured that your belongings will be safe and sound until you’re ready to bring them to your new home.

If your house is on the market, it’s important to plan ahead for your next home purchase. Be sure to meet with your trusted home mortgage professional to discuss your best financing options.

Real Estate Tagged: Real Estate, Staging Tips, Storage

3 Ways to Add Emotional Cues to Make Buyers Feel at Home for a Quicker Sale

June 1, 2016 by Kathryn Jean Keller

3 Ways to Add Emotional Cues to Make Buyers Feel at Home for a Quicker SaleThere are a lot of ways you can effectively stage your home to snag the attention of potential buyers, but there are often a few extra things you can do to really engage the senses of your guests. If you’re hoping for an instant offer and are pulling out all the stops to sell your home, here are some ways you can emotionally engage with visitors to your home.

Carefully Choose Your Color Scheme

You probably already have a fairly distinct color palette in your home, from the couch you’ve purchased to the tone of your paint, but that doesn’t mean you can’t spice it up with a few carefully chosen pieces. Neutrals like white, brown and grey are a great place to start, but instead of letting the room speak for itself, add a punch of color – like bright pillows or a bold throw – that will add instant appeal and make your home a little more memorable. Just remember that it’s important to use colors and patterns that aren’t too bright, as these can overwhelm your space.

Remove Your Most Personal Items

Many homeowners think it’s a great idea to have a lot of personal items around to draw people into their house, but too many items like this can actually distract your guests and may even make them feel uncomfortable. Before organizing your open house, ensure that you remove excess personal items like fridge photographs and frayed posters. Instead, stick with items like artwork or coffee table books which will still exude personality but won’t make potential buyers feel like they’re intruding.

Consider The Sense Of Smell

The senses are often drastically under-appreciated when it comes to staging your home, but they can actually go a long way in getting a lot more interest. Because smell can provide other positive cues that merely looking cannot, baking some cookies or muffins beforehand can be a powerful means of providing a great first impression and making visitors feels like they’re home. The addition of room spray or music may also mean potential homebuyers won’t mind lingering a little longer.

Successfully staging a home can be a matter of common sense, but engaging a buyer’s emotions can go a long way towards making an even better impression. Contact your mortgage professional for more information.

Home Seller Tips Tagged: Home Seller Tips, Staging Tips

4 Tips to Staging Your Home on a Budget

May 27, 2016 by Kathryn Jean Keller

4 Tips to Staging Your Home on a BudgetMany people think that staging a home effectively is a matter of money, but there are easy ways to dress it up and make it shine that don’t come with a high cost. If you’re looking for some economical tips that will go a long way in making a positive impression, here are a few ways to get your home prepared.

Pack Away The Personal

There are certain unique features in any house that can have a positive impact on potential homebuyers, but personal items will actually make it harder for guests to imagine themselves in your home. For a cost-free save, ensure that you pack away personal mementos and pictures so that guests aren’t distracted by the details of your life.

Keep It Clutter Free

An untidy home will have an instantly negative impact on the perception of your visitors, so you may want to enlist the help of your entire family to clean it from top to bottom. Instead of keeping papers and magazines that have been sitting around for years, sift through any coffee table piles and bedroom corners and discard all the things that will catch the eye too easily.

Take Out The Toolbox

If you’ve been postponing a few minor fix-ups like a damaged shelf or a loose door, now is the time to head to the hardware store and get these jobs done. Potential homebuyers will be looking at every aspect of your home, and maintenance will figure heavily into how interested they are, so an inability to deal with the small details can cue them to a home they shouldn’t invest in.

Do A Deep Clean

Cleaning the house, especially a sizeable one, can be the bane of many a homeowner but there’s no other time that cleaning properly is more important than when you’re staging it. While a dirty, dusty house may mean your guests won’t pay attention to your home’s best features, a newly clean home will provide visitors with a blank canvas from which to draw their conclusions.

From major overhauls to unique decorations that draw the eye, there are many great ways to stage a home, but making the small fixes and doing a deep clean are easy to do and don’t require a lot of cash. If you’re preparing to put your home on the market, you may want to contact one of our local real estate professionals for more information.

Home Seller Tips Tagged: Home Seller Tips, Staging Tips

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