Kathryn Jean Keller

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5 Important Mistakes To Avoid When Selling A Home

January 17, 2020 by Kathryn Jean Keller

5 Important Mistakes To Avoid When Selling A HomeSellers of homes often make mistakes that are not in their best interests. Here are common mistakes people make when selling a home and how to avoid them.

Using Bad Photography

Using lousy photos or no photos to promote the property for sale is foolish. Professional photography is not so difficult or expensive that sellers should settle for the use of bad photos. Sometimes all the potential buyers will see is the photos they find online. If the photos are bad or not there at all, then that is the end of their interests. 

To stimulate interest in a property, it is even better to use a high-quality video walk through than simple photos. This allows a buyer to enjoy a virtual showing of the property.

Allowing Emotions To Control The Process

Sometimes, buyers should step aside and let the experts guide the process. One example of this is the decisions about staging a home for sale. Staging is getting the home in an immaculate condition that is most attractive to buyers. 

An important part of staging is the depersonalization of the home. This means removing any photos or family items. The reason for doing this is to allow the potential buyer to imagine their family living in the home and not have them think about the previous residents. 

This part of the process may be quite emotional for the seller because it is the first clear sign that they are truly giving up a home. Those emotions are natural but should not stand in the way of getting the home ready for sale.

For Sale By Owner

It may be tempting to try to sell a home without utilizing the services of a professional REALTOR®. However, many studies show that the net price that sellers receive for selling a home on their own is about the same as if they used a real estate agent. 

The buyer pays the real estate agent’s commission. Usually, the price achieved by a professional real estate agency is higher than what an owner may achieve alone. The reason for this is that buyers expect to get a discount from the market price for a for-sale-by-owner (FSBO) home. Another consideration is that marketing a home is not easy for amateurs to do, so FSBO homes may languish on the market for a long time before selling.

Too Pricey

Listing a home for a price that is higher than the market value, automatically puts the seller at a disadvantage. It discourages a potential buyer from making an offer. Eventually, this may lead to having to discount the listing price. This makes the home look like something may be wrong with it.

Not Making Repairs

Homes that have a pre-inspection and all the necessary repairs made are much more attractive to buyers. This is true, even if the price includes a discount from market value to allow for the estimated repair costs. It is mostly a matter of convenience for buyers who want a home that is ready to move in and does not immediately need repairs to be made.

Summary

Avoiding these common, and sometimes costly, mistakes may help sellers to sell their homes faster and hopefully get a higher price. Work with a qualified REALTOR® to learn more about how to get a home ready for sale, what price to ask for, when to list it, and what to do to maximize the sales price.

If you are in the market for a new home or interested in refinancing your current property, be sure to consult with your trusted home mortgage professional to discuss financing options.

Real Estate Tagged: Home Selling Tips, Home Staging, Real Estate

Real Estate Tips for a First-Time Home Seller

October 23, 2019 by Kathryn Jean Keller

Real Estate Tips for a First-Time Home SellerMany homeowners don’t think about what it takes to successfully sell a home until they make the decision to purchase a new home. It makes sense to consider the best ways to improve your home sales appeal early if you think you might consider selling at any time in the future.

Some reasons for buying a new house are to accommodate a growing family or a transfer to a new job. No matter the reason you want to buy a new home, it is important that you take the right steps to ensure you sell your home on terms that meet your needs.

Not only do you want to get a good price for your home, but you also want to sell your home sooner rather than later. Read this article for real estate tips that will help you as a first-time home seller.

Price Your Home Accurately

It is essential that you price your home accurately. To do this, you should use a reputable, trusted real estate listing agent. The home selling process will be far more straightforward for you if you choose a real estate agent who is actively engaged in real estate on a daily basis and knows your neighborhood well.

Your agent will take a look at the comparable sales of homes in the area and create an estimate of value, which is called a comparative market analysis. You can compare this estimate to the estimates from different real estate websites as well.

However, your listing agent will likely provide you with the most accurate estimate of value because they will use their education and experience to take into consideration the nuances of your local market and your particular home that will impact the sales price.

Home Staging

If you want to boost the value and buyer appeal of your home, you should do some home staging. In general, homes are most appealing to buyers with half of the furniture removed. Believe it or not, you want potential buyers to walk into your and wonder if anyone is actually living in the home.

The purpose of home staging is to boost the appeal and selling power. One of the best and most cost effective upgrades you can do during the home staging process is painting the walls. A fresh coat of paint will make any home look better.

List Your Home

The season that you choose to list your home is an important decision. The sales success can depend on the weather, time of year, local community, school schedules, and the state of the real estate market. Your real estate listing agent should have a solid plan to broadcast their new listing in the best light possible on its first day being listed and follow that with an energetic promotional agenda. 

Talk with them to learn more about their customary marketing plan before agreeing to list your home for sale. This gives your agent a chance to demonstrate their marketing expertise and you will know that you have the best representation for your home when it goes on the market.

If you are interested in purchasing a new home or refinancing your current property, be sure to contact your trusted home mortgage professional to discuss current financing options.

Real Estate Tagged: Home Staging, Listing Agent, Real Estate

Why Do People Stage Homes To Sell?

August 2, 2019 by Kathryn Jean Keller

Why Do People Stage Homes To SellIf you’re selling your home, your real estate agent has likely advised you to stage your home to sell. But why exactly do people stage homes to sell? Some people go to great lengths to stage their home too, even going so far as moving possessions into storage units or renting furnishings!

If your home is already nicely decorated, why should you go to the added trouble of “staging” it? There are many good reasons to stage your home to sell.

1. Staging Makes Your Home Appear More Spacious

Having lived in your home for a number of years, you probably haven’t noticed how many things you’ve accumulated. When you stage your home to sell, these things get put away out of sight. This tends to clear tabletops, open up floor space and generally make your home look larger. Homebuyers will see the spaciousness as a huge asset.

2. Staging Gives Every Area A Purpose

Part of the staging process is to give every area of the home a purposeful identity. A space by the front door becomes a true foyer, a bay window becomes a reading nook and a short hallway becomes a mail organization station. This lets homebuyers imagine how organized and productive their new lives will be in your home.

3. Buyer’s Agents Will Be Proud To Show Your Home

It may seem odd, but the homes that a buyer’s agent shows can reflect on the agent. When your home is beautifully staged, seller’s agents will be delighted to bring their buyers to see it. This can result in more traffic, which can lead to increased offers on your home for sale.

4. Staging Helps Buyers Envision Living There

Another process of staging is the removal of personal items from your home. This would include trophies, family portraits and similar memorabilia. This enables homebuyers to more easily envision themselves living in your home, which is more likely to lead to them making an offer.

5. Staging Takes The Burden Off The Seller

As the homeowner, you need to make sure all your possessions are in tip top shape for showings. Your favorite “sloppy” couch would have to be refreshed and steam cleaned to pass muster with discriminating buyers. Instead of going though all that, you can rent temporary staging furniture that’s already in pristine condition. 

As you can see, there are benefits to home sellers to stage the home. For help with the staging process, consult with your trusted real estate agent.  And, if you are in the market for a new home or interested in refinancing your current property, be sure to contact your trusted home mortgage professional.

Real Estate Tagged: Home Selling Tips, Home Staging, Real Estate

Four Ways You Can Enhance Your Home’s Value Before You List It for Sale

October 29, 2014 by Kathryn Jean Keller

Four Ways You Can Enhance Your Home's Value Before You List It for SaleWhether you’ve decided it’s time for an upgrade or you’re moving on to a new city, if you’re selling your home you may be wondering how you can boost its value before listing it up for sale.

In today’s blog post we’ll share four ways that you can spend a bit of time and money upgrading your home before it hits the local real estate market.

Spruce Up Your Landscaping

You’ll want your home to make a great first impression, and as such a great place to start is by sprucing up your lawn, gardens and other landscape features. Your grass should be a healthy green, free of weeds and freshly trimmed.

If you can, look to add seasonal flowers in your front gardens as this can add a bit of color to your home. Keep any shrubs or trees trimmed away from the home so that buyers can get a good look.

Apply A Fresh Coat Of Paint

Another excellent way to increase your home’s “curb appeal” is by applying a fresh coat of paint to the house, the trim around the windows and the front door.

Of course, painting a house is a big job so this might be one that is best left to a team of professionals. For added effect, replace the fixtures on the front door and pick up new house numbers.

Upgrade Your Kitchen Appliances

Many buyers will focus intently on your kitchen and the condition of everything from your flooring to your cupboards. If you have an older refrigerator or stove you’ll want to replace those with newer stainless-steel models.

You’ll also want to ensure that you have quality countertops – if you’re replacing them, consider going with granite as it’s popular with younger buyers.

Install A New Set Of Bathroom Fixtures

Finally, if you haven’t renovated your bathroom recently you’ll want to invest in modernizing your faucets, mirrors and other fixtures. The decor of your bathroom should match that in the rest of your home, but also stand out in its own unique way.

If you have an old bathtub with stained porcelain, consider replacing it with a glass-enclosed waterfall shower. Don’t forget about your light fixtures; if you find the bathroom is a bit dark, replace these with something that adds brightness.

Home Seller Tips Tagged: Home Selling, Home Staging, Selling a Home

Feng Shui 101: How This Ancient Art Can Help Improve Your Home Staging

July 11, 2014 by Kathryn Jean Keller

Feng Shui 101: How This Ancient Art Can Help Improve Your Home StagingIt is a buyer’s market, making home selling a challenge that can range from relatively simple to downright frustrating. Boosting ones’ chances of selling their home can be done in a number of ways. One simple way is to utilize the art of Feng Shui – an ancient Chinese art, used to manipulate the flow of energy in your home.

Feng Shui can be as inexpensive or as costly as you would like. Using what is already on hand is one way to keep it free, but sometimes a simple coating of paint on the front door or a few decorative pieces can make a big difference in the room.

The Entry Way

First impressions are everything, so one of the most important rooms in the home is the one that is entered into first by potential buyers. If the entry way is followed by a hallway, making the hallway look as wide as possible is important, as open, spacious rooms have better energy flows. Using a long, runner rug is one way to achieve this look, as well as brighter paint colors on the walls.

The Main Living Area

The living area will be one of the main draws to potential buyers. They should be able to envision themselves spending time there, reading a good book or entertaining guests. Upon entering the room, buyers should not be looking at the backside of furniture. The furniture should be outward facing, in an inviting way. A simple table in the middle of the furniture arrangement keeps the flow going, while also allowing for utility and style. A few simple art pieces on the walls or on shelves are a nice addition, as long as the space does not look cluttered or ill-kept.

The Bedrooms

Electronics have a negative effect on energy flows, so keeping electronics out of the bedroom during the staging process is important. The bed should be in full view of the door, but the headboard should not be against the wall that is directly in front of the door. Allow as much natural light into the room as possible.

The Bathroom

In Feng Shui, drains are seen as energetically negative, so toilet seats and shower curtains or doors should remain closed. Again, natural light is important, as well as uncluttered counters. Mirrors should be easily accessible and have a good source of light, preferably natural.

The Kitchen

Many counters and tables are magnets for junk – keeping these spaces clear and free of clutter is essential to a nice energy flow, as well as successful staging. Fresh flowers add a nice touch to the room, and make it seem more open. Yellow is considered good for digestion, so painting the room a nice shade of yellow, or adding touches of yellow here and there can be beneficial.

Home staging is a vital, but sometimes overlooked aspect of house selling. Feng Shui can be a great way to interest more buyers, and sell a home quicker. Energy flow is the basis of Feng Shui, and both natural lighting and arrangement of furniture make a difference in the energy levels of a home.

Home Seller Tips Tagged: Home Staging, Selling a Home, Staging a Home

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Kathryn Jean Keller

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